Instagram is one of the most important and ever-changing platforms used to promote your business. As planners, venues, and vendors, it is more important than ever to keep up with your instagram feed. Today, we're interviewing one of our friends, Alice Hu, curator of @cookiecutterkingdom with over 100,000 followers on her best tips for the event planning industry!
Here are Alice's 5 best tips:
1. Use Instagram Stories. The event planning market is aspirational and if you're looking to attract new clients or get traction about your brand start using these more frequently. You can do it live or pre-recorded and upload it to instagram. Instagram stories are a great way to bring your static content (pictures) to life!
2. Keep your clients in mind. Take photos of something you want your clients to imagine themselves in. With styled shoots and blog posts being all the rage sometimes event planners highlight their own capabilities instead of looking at it from the client's eyes. Take close up images of where the bride and groom could sit in a specific venue or of the aisle they could walk down. Let the clients insert themselves naturally.
3. Make a gif. Everyone loves them, they are great for tagging, and they can bring an event space to life. You can even make your own by taking a photo and setting another one to top of it. This way you can show the room empty and show what it looks like after decoration and set up.
4. Text posts. Text posts not only help set a theme for your instagram feed but they are able to promote your business more often. Instagram's algorithm is changing and is favoring more frequent posts. Use these to create more volume and more traffic for your page.
5. A day in the life. Doing a day in the life is a great way for potential clients to gain insights and understanding of how your team works. You can do an upward of 5+ posts for "a day in the life" to not only beat the algorithm but to highlight your company's personality and brand.
EXTRA: For those of you just starting out, post frequently with lots of different images. Having a specific strategy in place may not work because what works for one person, vendor, or venue even in the same city may not work for your brand. Try not to copy or think there is a certain recipe for success. See the likes and comments during your "testing" phase and then start building a strategy on what works!
Thank you, Alice!!
Header photo by @mindysbakeshop
Up Next: 50 Best Venues in the United States