We have all been to an event where we have nodded off. It's inevitable. Whether it's been a teacher, a lecture, or a corporate event, it's hard to listen. We just have so many other things to think about so when we get a chance to rest, we really take advantage of it.
That's why founders Sara and Veronica knew that there was room for innovation. The best event speakers always got booked and it was hard to find replacements. There were many barriers to entry to finding great event speakers. The process included going through costly bureaus, doings hours of online research, or bugging your personal network for suggestions. It was all tedious.
They founded Orate to solve this problem. It's an online marketplace for event speakers. They shared with us how to evaluate a speaker and why it's important you do your due diligence:
1. Research. Great event speakers take the time to talk with the hosting organization they are speaking to in order to learn how to best connect with attendees. You'll know if you have connected with a good one if they ask the organization questions about audience demographics, what attendees' motives are for attending, and roles and responsibilities within the group.
2. Takeaways. You want to find a speaker that understands your overall objectives. As an organization, you know there is a certain message you want your audience to takeaway from the speaker. The presentation needs to reflect this message.
3. Passion. No matter the industry or topic, a great speaker must convey their passion. If there is no conviction in their message, it can lead to perceived lack of knowledge, credibility, and inauthenticity. Also, some attendee snooze sessions!
4. Storytelling. The best speakers can take their bullet points, and data, and turn it into a compelling, captivating story. By doing their research (#1) in advance, a speaker can ensure he or she focuses on personal or industry related stories that are most relatable to the audience. Stories stir emotion and help people remember their message. Good story = good speaker.
Hiring a speaker can be a tricky and risky process, but that is why Orate is here to help. For some quick tips on how to evaluate speakers, check out their blog post, Hiring a Speaker 101.
For those of you reading this to become a better speaker, find more tips here.
Check out Orate for all of your speaking needs!