Curious why some people get all the business and you don't? Feel like you're competing in a saturated market and can't get ahead? Then this article is for you! We interviewed friend and owner of VendorsUnlisted, Brittany Smith, on her best tips to being a "booked again" vendor. She would know, she works with hundreds of them!
1. Excellent Customer Service: Customer service is what will make or break you as a vendor. It‘s imperative that a vendor provide an excellent client/vendor working experience because a happy clients drives business ratings and excellent business ratings result in more bookings. This one is first for a reason!
2. Joining Creative Entrepreneur Groups: Whether it’s the Rising Tide Society, a Wedding Planning Meet–up group, or a Local Wedding vendor social, I recommend getting out there and meeting people in your industry. Networking with individuals in your industry is a great way to listen to other entrepreneurs and figuring out new trends that work for other business owners. Also, you can collaborate and make new friends.
3. Bring Your Business Card Everywhere: This seems like it would be a no-brainer but I have been guilty of leaving my business cards at home when I go out. Make sure to always have a few on hand, whether you’re at the grocery store, the bar, working out, etc. You never know who you may meet!
4. Offer a Free Consultation: This is a great way to get potential clients in the door, but also a great way to get a feel for the client’s personality and needs. Just remember, you don’t have to work with every client that inquires about your services. If you don’t feel like they’re a good fit, it’s ok to let them know that.
5. Don’t Skimp On The Website: You don’t have to spend tons of money on your website but it should still look aesthetically appealing. If your website is not up to date or not a good reflection on your brand and work, this can easily turn people away. Check out squarespace or showit for awesome website layouts!
6. Competitive Pricing Goes a Long Way: Generation X and millennials are all about quality for the best price. As a former wedding planner, I’ve noticed that a lot of individuals are trying to save a dime here and there on their special day because let’s face it, it’s an expensive day! If you can operate your business and turn a profit without marking up your prices to an exorbitant rate, then do it! You will earn more loyalty for your clients for doing so and they won't hesitate to offer your services to someone else. If you're new to being a vendor don't be afraid to start low and then increase your price.
Thank you, Brittany, for your words of advice! Check out VendorsUnlisted in the links below 💖