New year, new business? We have you covered! Throwing a launch party for your new endeavor can be a bit overwhelming but we have recruited help. Event planner, Jordan Von Lange, has thrown many launch parties for new businesses and has some tips and tricks for perfecting your launch! Hear what she has to say below:
What is the most important factor?
The most important factor in deciding to throw a launch party is to be certain that you're ready to launch! When planning a launch party, you want to ensure that all of your branding is cohesive, your social media and website are updated, and your business cards are ready to be distributed. The other important factor is creating an invite list that matters to your company. The purpose of a launch party is to bring attention to a new brand or project, so you want to be sure that you are marketing to the right crowd.
How long to plan in advance?
After compiling your materials and ideal list, do some research into a date and venue that would fit your attendees' schedule. I'd recommend planning your launch party anywhere between 2-3 months before the big day. Planning for your event and setting a date will depend on availability of your guests and venue. This is also a good time to think of other vendors you want involved (caterer, DJ, florist). Start contacting venues at this time.
What factors are overlooked?
Making the event exclusive - You don't want just anyone showing up at your event especially if you have taken the time to curate a guest list and find a venue that fits those needs. Having one entrance and someone at the door checking names can ensure your event is private.
Providing a takeaway - You want to make sure that your guests are reminded of your brand far after the event is over. Providing a swag bag, small treat, or product with your logo is a fun way to do that.
Inviting Press - Influencers, bloggers, and media are a must at any great launch party. Make sure to invite guests that will bring awareness to your brand. And hey, you may even get an article or blog post written about you! (Tip: Try to find a few influencers who will accept an offer in exchange for a promotion. Maybe a free service in exchange for a few Instagram stories and a post.)
Keeping your event on brand - Who is your audience? How can you be unique and different? Don't do something at your launch party just because it is popular and everyone else is doing it. Find a way to make your brand stand out from the rest and be genuine.
How do we follow-up?
I'm a huge fan of email invites, especially Paperless Post. I find it very useful for collecting names and emails, getting responses, printing guest lists and you can always collect and plus one's information on this at check in as well. A giveaway is also a great way to collect names and emails and give a reason to communicate after the event. Also, don't forget the thank you note!
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